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The Executive Management Committee comprises of the Chief Executive, Chief Financial Officer, Chief Operating Officers and Chief Officers of the Human Resources and Legal functions. The Chief Executive is the Chairman of the Committee.


Asif Jooma

Chief Executive

Asif Jooma started his career in the corporate sector with Lucky Core Industries Limited in 1983, and has over 30 years of extensive experience in senior commercial and leadership roles. Following his early years with Lucky Core Industries Limited and subsequently Pakistan PTA Limited, Mr Jooma was appointed Managing Director of Abbott Laboratories Pakistan Limited in 2007. After serving there for nearly six years, he returned to Lucky Core Industries Limited as Chief Executive in February 2013.

A Bachelor of Arts in Developmental Economics from Boston University, Mr Jooma has previously served as President of the American Business Council, President of the Overseas Investors Chamber of Commerce and Industry (OICCI) and Chairman of the Pharma Bureau. He has also served as a Director on NIB Bank Limited, Engro Fertilizers Limited and Executive Committee member of Board Betzone Casinoof Investment (BOI) – Government of Pakistan. Mr Jooma serves on the Board of Systems Limited and Pakistan Tobacco Company, and is the Chief Executive of NutriCo Pakistan Private Limited as well.

He is on the Board of Governors of the Lahore University of Management Sciences (LUMS) and is also a Trustee of the Duke of Edinburgh’s Awards Programme. Previously, he has also served on the Board of Indus Valley School of Art and Architecture (IVSAA). Mr Jooma has attended Executive Development Programmes at INSEAD and Harvard Business School.


Atif Aboobukar


Atif Aboobukar is the Chief Financial Officer. Since joining in 2015, Atif has played a pivotal role in transforming the Corporate Finance function at Lucky Core Industries.

Atif’s corporate career spans over 15 years, with expertise in all areas of Finance including Management Reporting, Budgeting, Risk Management, Treasury and Taxation. Prior to joining Lucky Core Industries, Atif was CFO at S. C Johnson & Sons of Pakistan (Private) Limited and has held multiple positions at Engro Corp.

Atif is a fellow member of the Institute of Chartered Accountants of Pakistan.


Laila Bhatia Bawany

Chief Legal Officer & Company Secretary

Laila Bhatia Bawany is the Chief Legal Officer and Company Secretary at Lucky Core Industries Limited. She joined as Legal Counsel in 2016 and since then, has been actively involved in the day-to-day operational matters and strategic decisions of the Company. 

Prior to this, Laila has worked at reputable law firms and as in-house counsel as well, including her time as Legal Manager of The Hub Power Company and Company Secretary of one of its subsidiaries. 

A Barrister at Law from BPP Law School, London, Laila completed her LLB from the University of Birmingham and also has a Bachelor of Science (BSc) from Babson College, Massachusetts, USA. In addition to this, she holds a Certificate of Director Education from the Pakistan Institute of Corporate Governance. 

Rizwan Afzal Chaudhry for Website

Rizwan Afzal Chaudhry


Rizwan Afzal Chaudhry Betzone free spinsis the Chief Operating Officer of the Polyester Business. With expertise across both technical and commercial domains, his career spans 27 years and is marked by robust leadership and strategic management.

He commenced his journey with Lucky Core Industries Limited in 1996, within the Polyester Technical Department. Since then, he has navigated through roles across multiple businesses of the Company, including National Sales Manager, Marketing and Technical Manager, Business Manager, Commercial Manager, and Vice President Commercial. Throughout his career, he has consistently delivered value to stakeholders.

Beyond his professional endeavours, Rizwan has represented Pakistan's Polyester Fibre Industry on the global stage. Moreover, he has regularly presented at international forums such as the Asian Chemical Fibres Industries Federation (ACFIF), and the China International Man-made fibres Conference (CIMFC).

Rizwan holds a BSc (Hons) degree in Textile Technology from the University of Bolton, England, and an Executive MBA from the Lahore University of Management Sciences (LUMS). His academic accolades include a prestigious Gold medal and placement on the Dean’s honour list.


Aamer Mahmud Malik

Chief Operating Officer Pharmaceuticals Business

Aamer Mahmud Malik Betzone free spinsis the Chief Operating Officer of the Pharmaceuticals Business at Lucky Core Industries Limited and possesses over 30 years of senior managerial experience in both local and international markets.

He started his career as an Audit Senior in May 1987 with Clarke & Co, Chartered Accountants, London. In 1988 he joined Citroen Wells, Chartered Accountants, London and in 1990 moved back to Pakistan. On his return he joined A.F.Ferguson & Co (PWC), Chartered Accountants, Pakistan as Assistant Manager Audit. In February 1992, he took over the role of Senior Executive Finance with Attock Oil Group of Companies and later in November 1992 joined AB Electrolux as Finance Manager, Pakistan and in November 1994 he was seconded to Malaysia as internal Audit Manager.

Aamer is no stranger to Lucky Core Industries Limited and is a seasoned betzone reviewprofessional from the pharmaceuticals industry, having served in diverse roles in Pakistan and abroad. In January 1997 he joined Lucky Core Industries Limited in the capacity of Finance Manager, Paints Business (currently AkzoNobel Pakistan Limited) and in January 1999 his services were transferred to the PTA Business (currently known as Lotte Chemical Pakistan Limited) in the capacity of Vice President Finance, CFO and Company Secretary. In February 2005 Aamer joined Abbott Laboratories as Host Finance Director / CFO, Pakistan and in July 2008 he was seconded to Japan by Abbott. In January 2011 he took over the responsibilities as Area Finance Director, Established Pharmaceuticals, Asia Pacific in the same company. In May 2018 he was appointed Director, International Finance, Strategic Projects, Established Pharmaceuticals, Emerging markets. Aamer holds a Chartered Accountancy degree from England & Wales, UK.


Muhammad Umar Mushtaq

Chief Operating Officer Soda Ash Business

Umar Mushtaq Betzone free spinsis the Chief Operating Officer of the Soda Ash Business. With a career spanning over three decades, Umar has garnered extensive expertise in navigating the complexities of large-scale plant operations and adeptly managing large teams.

Umar commenced his professional journey at LCI in December 1999 as a Shift Manager for the Soda Ash Business. Since then he has held multiple roles within the Business, including those in the HSE, Plant, Production and Operations functions. During his tenure at LCI, he has spearheaded significant capital and plant expansion projects, aimed at enhancing operational efficiency and capacity across multiple product lines, as well as initiatives aimed at securing the Business’s long-term sustainability and growth. Prior to joining Lucky Core Industries, Umar was associated with the National Fertilizer Corporation and Packages Limited. He also serves as a member of the Industrial Advisory Board at the Ghulam Ishaq Khan Institute (GIKI).

Beyond his professional commitments, Umar remains deeply engaged in corporate social responsibility Betzone Casinoendeavours, driving initiatives aimed at enhancing the welfare of the Khewra community. These include spearheading multiple environmental and community healthcare initiatives and supporting youth and women’s empowerment projects.

Umar holds a bachelor’s degree in Chemical Engineering from the University of Engineering and Technology Lahore, and an MBA from the Lahore University of Management Sciences (LUMS). He has also attained a high-performance leadership certification from the International Institute for Management Development (IMD) campus in Singapore.


Nauman Shahid Afzal


Nauman Shahid Afzal Betzone free spinsis the Chief Operating Officer of Chemicals & Agri Sciences Business, with over 29 years of strong leadership and strategic management experience in commercial and manufacturing areas. He joined Lucky Core Industries as the Chief Operating Officer of the Polyester Business in 2019. Under his leadership, the business delivered record top and bottom-line results and launched innovative new products like the first traceable, recycled staple fibre in Pakistan.

Nauman's career trajectory commenced with Procter & Gamble Pakistan, where he honed his skills in manufacturing and ascended through various senior supply chain and customer service roles over a 14-year tenure. His professional journey took him across diverse geographies including Russia, Saudi Arabia, and Romania, enriching his global perspective.

In 2008, Nauman made a move to Reckitt Benckiser in Dubai, assuming the role of Regional Supply Chain Director. Here, he oversaw the supply operations for over 26 countries in the Middle East & North Africa (MENA) region. Transitioning to British American Tobacco in 2013, he served as the Head of Manufacturing and later assumed the responsibility as Area Head of Supply Chain Services.

Nauman's versatility extended to TCS, where he took on the role of Country Head for their Corporate Business, managing the complete P&L for a diverse portfolio of Betzone free spinskey accounts and SMEs. This role positioned him at the forefront of the largest logistics company in Pakistan.

Nauman holds a Master’s Degree in Electrical Engineering from University of California – Los Angeles, USA and a Bachelor’s Degree from Imperial College of Science & Technology, London.


Eqan Ali Khan

Chief Strategy & Innovation Officer

Eqan Ali Khan has 19 years of leadership experience in corporate strategy, marketing, sales, business development and finance.

He has held various senior management positions at Engro Corporation including Business Director – Consumer Staples; Head of Strategy, Business Development & Finance, and Business Head, Commodities. He was also the Secretary to the Board Investment Committee at Engro Corporation where he helped develop the company’s strategy and growth pillars as well as the portfolio framework for risk and returns.

Eqan has extensive commercial experience in the consumer foods and agribusiness sectors. He orchestrated the turnaround of Engro’s staple foods business by revisiting its business model and successfully launched the staple foods brand ONAAJ, winning the Pakistan Advertiser’s Society Award for ‘Best in Culinary’. He was instrumental in driving sales and profitability for Engro’s commodities business as well as leading the successful launch of multiple brands in Agribusiness.

Eqan helped raise capital for the company through the launch of Retail Term Finance Certificates including Engro Rupiya and Engro Islamic Rupiya as well as through the IPO of Engro Powergen Qadirpur Limited (EPQL).

He holds a Master in Business Administration from IBA, Karachi.He has also received executive education from the Harvard Business School, Kellogg School of Management and the Indian School of Business.


Muhammad Farrukh Rasheed

Chief People Officer

Muhammad Farrukh Rasheed is the Chief People Officer at Lucky Core Industries Limited since April 2022. Over his 20-year career, he has held diverse leadership roles across the HR function. Previously, Farrukh held the position of Vice President HR & Digitalisation Betzone free spinsat the Hub Power Company Limited. Prior to that, he served in HR and Six Sigma-related leadership roles at United Energy Pakistan, Engro Corporation, Engro Fertiliser, Engro Eximp and Jazz.

He holds an MBA from the Institute of Business Administration (IBA) in Karachi and is a certified Six Sigma Black Belt. Farrukh has also completed his Executive Education from INSEAD.